Shot in 3 days, without a script, this project is an editor’s dream. Following skilled laborers who show us their craft and passion. Over 6 hours of footage, going from a shipwarf, to a lumberyard, and ending up in a stable . Creating a cohesive narrative with that much footage sometimes seemed like being stuck in a labyrinth. The solution was focusing on our heroes, and letting them and their craft tell the story.
Carhartt requested a sincere campaign, with real craftsmen/woman. Showing that our heroes can do their best work when they are wearing proper workwear. This film is the hero asset of the campaign which spans 3 languages and all platforms.
Who made it happen?
- Offline done by Tom Burggraaff
- Directed by Daan Groot
- Director of Photography Christiaan van Leeuwen
- Produced by Mira de Steur
- Executive Producer Fabian Fraikin
- Creative Director Robert Hagendoorn
- Post producer Annelijn van der Linden
- Motion Graphic Designer Luc Buker
- Graded by Wietse van Bezooijen
- Composed by Hans Nieuwenhuijsen
- Sound Design & Mixed by Guns for Hire