CARHARTT
Celebrating hard working & unsung heroes.
Shot in 3 days, without a script, this project is an editor’s dream. Following skilled laborers who show us their craft and passion. Over 6 hours of footage, going from a shipyard, to a lumberyard, and ending up in a stable. Creating a cohesive narrative with that much footage sometimes felt like being stuck in a labyrinth. The solution was focusing on our heroes and letting them and their craft tell the story.
Carhartt requested a sincere campaign with real craftsmen and women, showing that our heroes can do their best work when wearing proper workwear. This film is the hero asset of a campaign spanning 3 languages and all platforms.
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Edited by Tom Burggraaff
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Directed by Daan Groot
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Director of Photography Christiaan van Leeuwen
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Produced by Mira de Steur
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Executive Producer Fabian Fraikin
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Creative Director Robert Hagendoorn
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Post producer Annelijn van der Linden
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Motion Graphic Designer Luc Buker
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Graded by Wietse van Bezooijen
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Composed by Hans Nieuwenhuijsen
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Sound Design & Mixed by Guns for Hire


