CARHARTT

Shot in 3 days, without a script, this project is an editor’s dream. Following skilled laborers who show us their craft and passion. Over 6 hours of footage, going from a shipyard, to a lumberyard, and ending up in a stable. Creating a cohesive narrative with that much footage sometimes felt like being stuck in a labyrinth. The solution was focusing on our heroes and letting them and their craft tell the story.

Carhartt requested a sincere campaign with real craftsmen and women, showing that our heroes can do their best work when wearing proper workwear. This film is the hero asset of a campaign spanning 3 languages and all platforms.