Created for McDonald’s Germany, this campaign introduces their new Big Eat burger range through rich slow-motion cinematography and mouth-watering food shots. Designed specifically for the in-store screens, every frame is built to instantly grab attention.
For this edit, I moved away from flashy transitions and focused instead on smooth camera movement, slow pans, and clean pacing. The goal was simple: even if customers only catch the film for a few seconds while waiting in line, they immediately know what they want to add to their order.
